Fickle Friends are about to enter their second life. Two years on from dropping their debut track ‘Swim’ onto the internet, the band are signed to a major label, hitting up festivals and heading out to LA on a regular basis to record an album. Phase two is off to a flyer.
Six months ago, however, the band were in dire straits. Their manager had quit; money was tight; and they were touring extensively in a banged-up Ford Galaxy. But after a rapid slew of upbeat singles and their breakout ‘Velvet’ EP, they bagged a recording contract with Polydor.
The band felt that there was no better way to start the new chapter than by re-releasing their deliciously catchy single ‘Swim’ – just “with a bit of help” this time. Natti describes their new single ‘Cry Baby’ as pop but with a “slightly mental indie feel” and with claustrophobic synths, scattered beats and a gigantic pop hook, she’s not wrong
They’re now working on their debut album with Mike Crossey (The 1975, Wolf Alice) in California and want to spearhead the alternative-pop renaissance, saying: “I think we just love pop music and we kind of just want to give it that cool, credible edge.” Their reincarnation may not signal a brave new direction, but the one they’re following is the pathway to pop perfection.