When you reach the end of an A$AP Rocky record, you can imagine him walking unperturbed towards the camera while everything he leaves behind him explodes. Like all the best action films, the music is pure entertainment: adrenalin highs, spectacular moments, timely slow-motion or high speed tension, sentimental digressions, food for thought… A feast of ideas and sound discoveries that are only within the reach of an artist who is conscious that he is at the top of his game. This is only a partial portrait of Rakim Mayers: he is the REAL DEAL. He directs his own videos (and those of any of the A$AP Mob family), he turns each and every one of his verses into an urban poetry Faberge egg; he produces under the pseudonym Lord Flacko (or variations including Pretty Flacko) under which he collaborates with Rihanna, The Black Eyed Peas, Alicia Keys, Tyler, The Creator and Lana del Rey; he can go from a frenetic staccato on one track and move into teasing boudoir confessions on the next. There are not many artists with the authority to afford such luxuries. Why can he? Because he can. Because he is the man.