Hit of the week: Lana Del Rey “Fuck it I Love You”

After releasing the artwork for her new album Norman Fucking Rockwell!, queen of summertime sadness Lana Del Rey has shared a double video for singles “Fuck it I Love You” and “The Greatest”.

The clips are the work of director Rich Lee, also behind Lana’s videos for “Love”, “Lust for Life”, and “White Mustang”  Unsurprisingly, the songs themselves are odes to California and love, with Lana wearing a Venice ‘Locals Only’ jacket in tribute to her adopted neighbourhood.

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