Tel Aviv pop auteur Noga Erez has been steadily building steam for years now, and judging from its latest single, her new album KIDS might be the moment she pops off for real. Erez spent 2020 trickling out tracks from the LP — “Views,” “NO News On TV,” “You So Done” — all of them bursting with a zippy, almost cartoonish energy that neatly contrasts her lackadaisical sing-spoken vocals. Influences of Gorillaz, Fiona Apple, M.I.A., and Billie Eilish in the mix among other things.
Politically-minded, socially conscious, and armed with bucket loads of acerbic swagger, Noga Erez has always had her finger on the pulse of the present. Her new single ‘End of the Road’, however, shifts her focus to the future.