Finnish powerhouse Alma’s extraordinarily soulful voice and sharply observed lyrics hit somewhere between Siaand Amy Winehouse, but Alma needn’t worry about clichés: with her long, electric-neon hair, baggy punk attire and magnetic attitude she is everything but the stereotypical pop princess. Her attitude places her among a generation of young pop geniuses who are swiftly taking over the industry—she’s currently working on her debut album with the likes of MNEK, Rudimental, Gorgon City, Sub Focus, 2 Inch Punch and Charli XCX in studios around the world.
Ville à Dômat 