With her soaring voice, Kanye West affiliate Danielle Balbuena, AKA 070 Shake, has a knack of investing productions with boundless freedom. She cracks West’s 2018 track Ghost Town wide open with a yearning, melodic nostalgia, and on her 2020 debut Modus Vivendi, the New Jersey-born rapper croons through everything from forlorn synthpop to bass-heavy rhythm.
On the heels of her successful album tour 070 Shake shares a new visualizer for the album track, “Blue Velvet”, directed by her creative companions, C.O.R.E. The new visual directly follows her highly-anticipated sophomore album, You Can’t Kill Me, released to widespread acclaim from critics and fans alike via G.O.O.D. Music/Def Jam Recordings earlier this month.