Tag Archives: Don Kirshner

4Ever Songs: The Archies ‘Sugar, Sugar’

Perhaps the most famous bubblegum pop song of all-time, ‘Sugar, Sugar’ is famous for being a hit song for a fictitious band.  “What group never appeared together, never went on the road together, never interviewed together, as the group, and had a #1 song?” That would, of course, be The Archies, the fictitious rock band from The Archie Show. The concept of the Archies was conceived by Don Kirshner, a music manager who had gained a great deal of fame from being the guy that was brought in by the producers of The Monkees to manage the band itself.