Editing films, videos, and other multimedia by day, and making music under the name Ginger Rootby night, Cameron Lew fronts a sounds that can be described as: “Aggressive Elevator Soul”.
Combining elements from contemporaries like Toro Y Moi, Vulfpeck, Metronomy, and Kero Kero Bonito with the influences of Japanese City Pop and the days of Stax and Philly Soul, Ginger Root offers a fresh take on the ever evolving Bedroom Pop scene. “Loneliness” is the first single off of Ginger Root‘s next EP, “Nisemono” out Sept 9th on Acrophase Records.
Is it possible to mix delirious Japanese musical imagination with British pop? Can your name combine an oriental expression (Kero Kero is Japanese frog onomatopoeia) and a random-but-kawaii word in Spanish? Is it sensible to combine j-pop, dancehall and video game music in the same sound? And to do it in London? Singing the verses in Japanese and the choruses in English, or vice versa? Is Sarah Midori Perry maybe the best name ever for a frontwoman? Is it advisable to wait for five years to publish your first record so that every track is a hit and so that it is received like a strawberry ice cream in mid-August? Is it possible to predict which will be the most fun concert of the festival? Kero Kero Bonito leave us in no doubt: it’s a huge “yes” to all of the above.
Radio Magazine about Barcelona's indie and alternative music & culture scene. Live broadcast every Thursday from 10.00PM to 11.00PM and Saturdays from 1.00PM t0 2.00PM at Barcelona FM 100.5