Tag Archives: Sia

The muses of La Musa: Alma

Finnish powerhouse Alma’s extraordinarily soulful voice and sharply observed lyrics hit somewhere between Siaand Amy Winehouse, but Alma needn’t worry about clichés: with her long, electric-neon hair, baggy punk attire and magnetic attitude she is everything but the stereotypical pop princess. Her attitude places her among a generation of young pop geniuses who are swiftly taking over the industry—she’s currently working on her debut album with the likes of MNEK, Rudimental, Gorgon City, Sub Focus, 2 Inch Punch and Charli XCX in studios around the world.

Hit of the week: Beck “Wow”

Beck has officially shared his new single “Wow”. The track is taken from his upcoming as-yet-untitled album, due out on October 21st through Capitol Records. It features production from Greg Kurstin (Sia, The Shins).

On “Wow”, Beck taps into his hip-hop meets folk roots, bringing the bars as well as a cool, fun sense of swagger. Over a rumbling, rubbery beat and siren-like effects, the songwriter talks demons, jewels, and “getting loose with the luminous moves.”

“The song is about the moments in life that leave you in awe of the world,” wrote videographer/photographer Alicia Ward, one of the many creatives tasked with fashioning a promotional clip for Beck and Capitol Records. Other creatives who helped Beck include illustrator Nathan Jurevicius, ceramic craftsman Eric Landon, and graphic designer Andrew Kuttler.